⚾ There is plenty of talk about the benefits of employing a product led growth (PLG) strategy, but much less on how to actually implement one. Shimon Tolts, CEO of Datree.io shared the specific steps they took to adopt the model, which led them from 0 to 150 companies in a 3 month span. They started by making their product easier to access, removing their “book a demo” button in favor of a “quick start” self service option. They then made sure to show value right off the bat. Datree prevents Kubernetes misconfigurations from reaching production, so when a user creates an account, Datree immediately runs a process to identify these misconfigurations, demonstrating why they are worth the price tag. Lastly, they continue to drive new users to their tool by going all in on hands on product tutorials, pushed by industry influencers. The commonality is that all these efforts – putting product at the focus on their GTM, and let their hard work do the talking.