🤬 We listened to Gong.io’s Mike McEuen (Senior Marketing Manager) chat about the company’s most successful marketing tactics on the SaaS Marketing Superstars pod. They’ve seemingly been everywhere since early 2019, and it started with carving out a voice on LinkedIn via organic posts, which remains one of their top traffic sources today. Unlike Facebook, which pretty much requires businesses to buy ads for exposure, LinkedIn offers great visibility that can lead to ultra efficient customer acquisition. Visibility of course relies on well crafted content, which McEuen thinks Gong did by taking a hard, counterintuitive stance on sales. For example, they posted data showing that cursing on calls actually led to more deals closed.