🌡️ Powerful business narratives don’t just make the listener excited, they make you think. Eric Feng, Facebook’s VP of Commerce Innovations, shared how the best business stories can be broken down into 3 parts: framing (describing the business in a natural, almost obvious way), proximity (why the founder has a unique relationship with the problem they solve), and relatability (making it relevant). A great example he points to is home automation tool Nest. Their mission was to ”reinvent unloved home products to create simple, beautiful, thoughtful things”, a fantastic message because the framing makes their solution seem inevitable. Turns out it was, considering they got acquired by Google for 3.2b.