CSS styles and brand assets

Scaleworks Web Style Guide

Below you'll find all of the brand assets and CSS styles used throughout the Scaleworks website.

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Overview

The Scaleworks website is built with a utility framework called Hatch. Hatch is similar to Bootstrap, but built for Webflow. It is made up of over 2,000 low-level utility classes, helping us work efficiently.

Need a section with some vertical padding? Try this.

Webflow Selector Desktop Icon.
Section In Base

Need a container div to center your content with a max width? Maybe at 1280px? Add this.

Webflow Selector Desktop Icon.
Container 1280

What about some margin-bottom? Say 2rem (32px).

Webflow Selector Desktop Icon.
Margin Bottom 8

Ok, but what if you want to remove that margin on Tablet sizes. Add a combo class like this.

Webflow Selector Desktop Icon.
Margin Bottom 8
Tablet Margin Bottom 0

Hatch works out of the box by scaling down font sizes and spacing at each breakpoint, but it's still flexible with breakpoint classes to set the exact style you want at each size.

Just start your class with Tablet, Landscape, or Portrait to apply a style at a specific breakpoint.

Be sure to check out the documentation to see all the utility classes Hatch has available.

Scaleworks Web Brand Colors

Global Colors
Body Background Color
#f8f7f2
Body Text Color
#2b2b2b
Headings Color
#304659
Brand Color
#f54d46
Button Colors
Button Color
#2b2b2b
Button Hover Color
#f54d46
Button Text Color
#f54d46
Button Text Hover Color
#ffffff
Button Secondary Text Color
#2b2b2b
Button Secondary Text Hover Color
#f54d46
Link Colors
Link Color
#f54d46
Link Hover Color
#422342
Nav Link Color
#2b2b2b
Nav Link Hover Color
#f54d46
Other
Border Color
#d5d5d5
Form Input Background Color
Form Input Placeholder Color
Text Colors (optional)
These are extra colors tied to text color utility classes for you to use however you'd like.
Text Color 1
Text Color 2
Text Color 3
Text Color 4

Typography

The Scaleworks website has two brand fonts. For headings and short blocks of text we use Maison Neue. For smaller sizes and long paragraphs we use Source Serif Pro and all of the headings and paragraphs inherit that font from the body element.

Heading XL

Heading level one

Heading level two

Heading level three

Heading level four

Heading level five
Heading level six
Tagline Red

This a longer paragraph using the font Source Serif pro.

Elements

Forms

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Icons

UI Icons
Scaleworks Brand Icons
Social  Icons

Illustrations

The Scaleworks geometric pattern is used in hero sections of the website. The pattern source files can be downloaded as an Illustrator file from the below link.

Scaleworks Pattern Illustrations
Download Pattern Source Files

Photography

The majority of the photography on the Scaleworks website was provided by Scaleworks. However some of the photos were treated with filters to more closely match the Scaleworks brand. Below are source files for those photoshopped photos.

Companies Logos

All of the company logos that appear on top of the photos can be downloaded from the following link:

Animations

The Scaleworks animations were created with Adobe After Effects and exported using the Bodymovin plugin. They are rendered on the website from .json files using Lottie

Venture Equity Comparison Animation
How We Operate Animation
Join the Team Animation
Download After Effect Source Files

All Source Files

Browse all of the source files on a shared google drive below

Questions? Feedback? 

Please don't hesitate to reach out if you have issues or find bugs erik@hunterdesign.io.