We believe there are solid, fundamental principles of business and marketing that apply equally to all SaaS companies. Collectively, we call our principles, philosophies, and lessons learned the Scaleworks SaaS Playbook. Our playbook is a living document and we invite collaboration.
Pinned — 3 min read
There’s a wealth of tactics floating around the SaaS world at the moment, and in terms of optimizing what’s working or creative fuel for new experiments — these are fantastic resources. But don’t confuse the myriad of tactics available with real business…
Feb 20 - 3 min read
People say developers are hard to get, but that’s not true, there’s loads of developers, they are just hard-work to recruit. Good marketers, on the other hand, are just a very rare breed. So we’ve decided to take matters into our hands and start the Scaleworks Marketing Academy.
Feb 20 - 3 min read
Constraints are very likely the differentiator that makes companies that embrace (or live with) them succeed and thrive — by being forced to be economical, laser focused on customer needs and satisfaction, driven to bring in new revenue, and build the product that resonates with the market today.
Jan 30 - 4 min read
The urgency to get things done is a huge differentiator, those that have it will outperform others, time and again. This whole ‘work smart, not hard’, ‘it’s about output, not input’, ‘work less, achieve more’ stuff has just gone into it’s own reality distortion field. There are very few successful people who don’t have high pace, lots on, and consistently produce results.
Jan 22 - 3 min read
Interview them. There’s a world of difference. Most founders like to say they talk to their prospects and customers. But ‘talking to’ most often means passionately selling or preaching to people. If the experience of leaving the room with everyone punching the air, but later getting no followup and not closing the deal sounds familiar — you likely suffer this bug!
Jan 13 - 5 min read
I read an interesting article about the core metrics of a business being a better way to measure real value than traditional assets or EBITDA , and thought I’d share some of the components we use to value companies at Scaleworks.
Dec 26 - 11 min read
It’s that time of year for reviewing what we achieved over the last 12 months, and what we plan to do in the year ahead. I love this process — I think we always stress how little seems to be getting done week to week, but when you look back at a whole year, often a lot more has been achieved than you realize…
Nov 18 - 2 min read
I’m a list maker, aspirational Inbox Zero’er and general organizer and tidier. My peers poke fun at me for always asking for an agenda or goals at the start of a meeting, and never leaving one without asking ‘what are the next steps?’. I’m not apologetic for…
July 10 — 3 min read
I don’t know of another industry that grandfathers price like SaaS does. Traditional software — basically the father of SaaS (if you want to keep with the lineage analogies!) — doesn’t grandfather legacy price points. In fact traditional software vendors are notorious for doing the…
Jan 9 — 4 min read
The best venture investors are rarely long time company builders. Mike Moritz was a journalist. Chris Sacca was a lawyer and deal guy at Google. Bill Gurley was an engineer and investment banker. Peter Fenton and Fred Wilson have pretty much always been investors...
Oct 20, 2016 — 3 min read
So many tech entrepreneurs believe that after getting an idea, building a prototype and hopefully getting some early traction, raising Venture Capital is the next step. VC’s have pushed that message for years as a way to get deal flow, and they’ve done an…
Oct 8, 2016 — 4 min read
Valuing a company is typically done based on either Value Pricing or Market Pricing. Value Pricing is what mature, stable, normally profitable businesses are bought on, and how Private Equity evaluate companies. Market Pricing is VC’s (and founders) set a price using external factors…
Aug 21, 2016 — 3 min read
Founders are a unique breed. Driven entirely off their own motivation, and super passionate. A friend told me years ago that some founders relentlessly focus on their vision and accept no feedback; while others seek out lots of feedback and change course every time they hear a different opinion…
Tucked under a window in the office is our cooperatively-curated shelf of great business and marketing books. Here’s the rule at Scaleworks: anyone can check any book out, but once you’re done with the reading, you mark your name in the inside cover. Then the only requirement is to find one of the others who have read the book and join them in a lunch or over-beer book club discussion of key takeaways.
Below are some of our favorite titles from Scaleworks Book Club: